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Most companies have realized that, when done right, social media can be a powerful tool for driving sales. The problem is that oftentimes companies don’t have a real idea of how to leverage social media in a way that gets results. With our LinkedIn marketing services, we can integrate social media with the rest of your inbound marketing efforts to help you drive sales and generate highly targeted leads.
Discovery and Strategy we work with you to determine which buyer personas we should focus on using LinkedIn and craft a strategy that targets decision-makers. Company Page Setup The foundation of a solid LinkedIn marketing campaign is a well-designed company page that is consistent with your organization’s branding and integrates with other marketing campaigns. Sponsored Updates and Ads LinkedIn has a variety of advertising options available, but we focus our efforts on those that are most effective—Sponsored Updates and Direct Sponsored content. Using LinkedIn’s dynamic targeting capabilities, we set up ad campaigns that get you in front of potential customers with a precision that cannot be found in any other B2B channel. Daily Updates and Follower Interaction As with other social media channels, LinkedIn marketing requires regular interaction with followers in order to increase its effectiveness. We facilitate this by writing and publishing daily updates for you. These updates are based on pre-defined publishing guidelines which we discuss with you during strategy development. Content Creation LinkedIn has grown significantly as a content platform and will continue to grow for the foreseeable future. We work with you in all areas of content creation, including identifying topics based on current industry trends, writing and editing the content, and publishing it for you. Group Management One of the most organic ways to connect with new prospects and demonstrate thought leadership is by joining in LinkedIn groups or starting your own group. Integrated Analytics We integrate LinkedIn marketing with your other marketing platforms, as well as Google Analytics, in order to provide you with deeper insight into your visitor behavior. Each month we provide a detailed report that includes our thoughts as to what worked, what didn’t, and what strategic changes we need to make for next month’s campaign. !
Our team believes that the system should speak the language of the user. Keeping this in mind, we use familiar concepts rather than system oriented technical terms.
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